Concept and Planning
When entering through the western edge of the
property, one winds down the entrance road and
enters the site through the parking area where you
are met by the impressively large office block with
the warehouse extending behind it.
The new building houses many different facili-
ties, which makes it stand out from any of their
competitors. These facilities include a world class
showroom, a warehouse which houses storage,
production & printing, picking and collection facilities
and a double storey office which was designed with
the employees and users in mind, making it perfect
Amrod
for their needs and wishes. The 24/7 production
process is easily facilitated within the building.
The building programme also includes a branding
facility, an art studio, and the delivery engine.
The building has been designed using dramatic
contrasting colours and defined forms - in a way
that maximises its impact - as a landmark building
that is passed by millions of highway commuters.
Light is an integral element in the design, allowing
the building form to be completely inverted
between day and night.
The building form sits on an elevated earth
platform, with landscaped edges and natural
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