Architect and Builder April 2020 | Page 6

EDITORIAL LOUISE FENNER-SOLOMON | PUBLISHER OUR TEAM PUBLISHER / ADVERTISING Louise Fenner-Solomon 082 572 4707 [email protected] PUBLISHER / DESIGN Peter Fenner-Solomon 082 521 3916 [email protected] W ell, hasn’t 2020 knocked the whole world for six from the outset? Little did anyone expect to be faced with an invisible enemy that is affecting each and every one of us to some degree. Covid-19 presents a risk to our families and our businesses that is pretty scary. Thankfully we have been able to learn lessons from those countries that have already been fighting this pandemic for a while and our Government seems to have acted quickly to put measures in place to slow the spread. I am not going to dwell too much on this topic other than to say that ACCOUNTS I wish you and your families good health and your businesses fortitude to deal with Peter Fenner-Solomon 082 521 3916 [email protected] the challenges ahead. This issue we feature two shopping malls. Both are extensions and upgrades to existing malls and are a reflection of the continued investment in retail in South Africa, despite a worldwide decline in traditional retail on high streets and visits to shopping SUBSCRIBE malls. For many South Africans, who have not migrated in large numbers to the ‘shop SOUTH AFRICA enjoyable social outing than merely a place to get your shopping done. South African 1 Year / 5 Issues 2 Year / 10 Issues INTERNATIONAL 1 Year / 5 Issues 2 Year / 10 Issues from your couch’ benefits of online shopping, a visit to a shopping mall is more an R300 exc. VAT R500 exc. VAT developers are picking up on this trend and ensuring that the retail experience also becomes an entertainment experience. On top of this developers are incorporating essential service providers, transport hubs and outdoor entertainment into the design, R800 exc. VAT R1 400 exc. VAT HOW TO SUBSCRIBE Email us your subscription choice: [email protected] drawing potential shoppers in whilst they meet the other needs of daily work and family life. As we see developers adapting to the changing retail environment, we see the ‘adapt or die’ approach to commercial and residential developments too. In challenging times it is essential to think ahead and be prepared to change the way we have done things in the past. It’s also so important to ensure your marketing does not take a back seat. Whether it be via social media or more traditional, tried and tested media like CONTACT US TELEPHONE 082 572 4707 FACSIMILE 086 551 8323 Architect and Builder, you’ve got to make sure your brand remains visible and relevant. Some companies in our industry are brilliant at this, but it surprises me how many are not embracing even basic exposure to their market. The fact that some firms don’t even have a basic website perplexes me. Come on people, time to up your game! EMAIL [email protected] WEB 6 www.archibuild.co.za Editorial