INTERIOR FEATURE
PIZA E VINO
INTERIOR DESIGN: INHOUSE BRAND ARCHITECTS
PIZA e Vino has reinvigorated its brand with an artisanal interior that references the handmade craft of its traditional pizzas.
An Italian pizzeria, PIZA e Vino falls under the Doppio Zero Group founded by entrepreneurial partners, Paul Christie and Miki Milovanovic. The duo wanted to reinvigorate the Piza e Vino brand by creating a restaurant interior that was in line with the company’ s newly refined logo that emphasises the“ handmade” aspect of the traditional pizzas for which PIZA e Vino is known.
Christie and Milovanovic briefed Inhouse Brand Architects to come up with an interior scheme for a brand-new PIZA e Vino
outlet within the newly added extension to the Lynnridge Mall in Lynnwood, Pretoria. Inhouse was responsible for establishing PIZA e Vino and its brand in the new space, working with the architects and construction team from the ground up.
Inhouse took inspiration for the project from a diversity of vintage influences, particularly old-school pizzerias. Nostalgia plays a role in the restaurant’ s finishes, which are a blend of patterned and subway tiles, polished concrete flooring, light oak dining tables, light coloured marble counter tops, real leather upholstered booths, leather seating with brass buckles and strapping details, and reclaimed timber cladding. These all give
78 PIZA e Vino