Architect and Builder Apr/May 2018 | Page 74

Achieving Architects’ Ambitions Through Armstrong Ceilings’ 2018 A Book Armstrong Ceilings is set to deliver insight into the most pressing demands facing architects – aesthetics, acoustics, sustainability, wellbeing and installation challenges – while showcasing inspiring projects where Armstrong has already tackled these trends successfully. T he 2018 A Book is a handy speci- fication resource that can help architects achieve their ambition. Alongside detailed information on the products used in over 30 Armstrong projects, the book also includes feature articles on how best to choose the right ceiling solution for a project. In acoustics, the A Book explains how to specify a ceiling that dampens distracting noise to encourage focus in the workplace, or which design to use in an auditorium, where sound must be channelled to reach the audience. Michelle Nicholl, Marketing Commu- nications Manager at Armstrong, said: “For many, the ceiling may just be a means to an end. With the correct vision and application, though, ceilings can create a sense of calm, enhance acoustic performance, add finishing touches, and even overcome legacy installation and building problems.” Combining form and function in the same way as its products, the coffee table brochure is also a ‘lookbook’ of exciting ideas that architects can browse for inspiration. The 2018 A Book and short video presentation is available online at: www.armstrongceilings.com/commercial/en-za/whats-new.html?itid= ABK2018-WhatsNewM1-BNR-#new2018abook “Rather than present our product range through a conventional catalogue, we want to capture architects’ imagi- nations by showing the possibilities in real-life scenarios,” Nicholl said. Projects ranged from a new HQ for a world-leading soft drinks producer through to IBM’s new Client Innovation Center. On the sustainability side, Armstrong is already ahead of the game in its own product development programmes. The company was the first manufacturer in Europe to hold the full Cradle to Cradle Certified™ status for both mineral ceilings and suspension grid systems. The new 104-page book includes further projects, such as a new £12.5mn secondary school block. The project focused on acoustics, seeing Armstrong supply 2,000m² of bespoke canopies and mineral and metal ceiling systems that would help students focus and learn. Other standouts of Armstrong’s project portfolio included an Olympic Hallenbad Indoor Swimming Pool and refitting Stanley Black and Decker’s financial and accounting centre. The A Book contains all the ceiling types and unique application of the solutions to each project, as well as the functions that they had to fulfil. “This year’s A Book has been designed to help architects achieve more of their ambitions,” continued Nicholl. “We’ve kept ahead of the emerging trends faced by architects and, at Armstrong, we are committed to creating ceilings that actively contribute to a building’s purpose. As well as the building though, we also make occupancy wellbeing and sustainability a high priority.” www.armstrongceilings.co.za 74 Advertorial