Achieving Architects’ Ambitions
Through Armstrong Ceilings’
2018 A Book
Armstrong Ceilings is set to deliver insight into the most pressing demands facing architects –
aesthetics, acoustics, sustainability, wellbeing and installation challenges – while showcasing inspiring
projects where Armstrong has already tackled these trends successfully.
T
he 2018 A Book is a handy speci-
fication resource that can help
architects achieve their ambition.
Alongside detailed information on the
products used in over 30 Armstrong
projects, the book also includes feature
articles on how best to choose the right
ceiling solution for a project.
In acoustics, the A Book explains
how to specify a ceiling that dampens
distracting noise to encourage focus in
the workplace, or which design to use
in an auditorium, where sound must be
channelled to reach the audience.
Michelle Nicholl, Marketing Commu-
nications Manager at Armstrong, said:
“For many, the ceiling may just be a
means to an end. With the correct vision
and application, though, ceilings can
create a sense of calm, enhance acoustic
performance, add finishing touches, and
even overcome legacy installation and
building problems.”
Combining form and function in the
same way as its products, the coffee
table brochure is also a ‘lookbook’ of
exciting ideas that architects can browse
for inspiration.
The 2018 A Book and short video presentation is available online at:
www.armstrongceilings.com/commercial/en-za/whats-new.html?itid=
ABK2018-WhatsNewM1-BNR-#new2018abook
“Rather than present our product
range through a conventional catalogue,
we want to capture architects’ imagi-
nations by showing the possibilities in
real-life scenarios,” Nicholl said.
Projects ranged from a new HQ for a
world-leading soft drinks producer through
to IBM’s new Client Innovation Center.
On the sustainability side, Armstrong
is already ahead of the game in its own
product development programmes. The
company was the first manufacturer in
Europe to hold the full Cradle to Cradle
Certified™ status for both mineral ceilings
and suspension grid systems.
The new 104-page book includes
further projects, such as a new £12.5mn
secondary school block. The project
focused on acoustics, seeing Armstrong
supply 2,000m² of bespoke canopies and
mineral and metal ceiling systems that
would help students focus and learn.
Other standouts of Armstrong’s project
portfolio included an Olympic Hallenbad
Indoor Swimming Pool and refitting
Stanley Black and Decker’s financial and
accounting centre. The A Book contains all
the ceiling types and unique application of
the solutions to each project, as well as the
functions that they had to fulfil.
“This year’s A Book has been designed
to help architects achieve more of their
ambitions,” continued Nicholl. “We’ve
kept ahead of the emerging trends faced
by architects and, at Armstrong, we are
committed to creating ceilings that actively
contribute to a building’s purpose. As well
as the building though, we also make
occupancy wellbeing and sustainability a
high priority.”
www.armstrongceilings.co.za
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