INTERIORWATCH
THE LATEST NEWS AND PRODUCTS FROM THE COMMERCIAL INTERIOR INDUSTRY
NEWSWORTHY
NEW SOUTHERN GUILD EXHIBITION
Southern Guild presents Who We Should Not Be , a solo exhibition of mixed-media portraits by Navel Seakamela . The artist reflects on the role of leisure in this series of large-scale works depicting people in moments of quietude , repose and vulnerability . The exhibition contemplates both the joys and difficulties of existence in a world where bodies are inscribed with meaning , read and misread . Seakamela focuses on portraiture through the medium of painting and drawing . He explores themes of selfrepresentation and Black identity from the perspective of his own post- Apartheid generation , addressing feelings of isolation , gender precepts and the psychological impact of consumerist culture . His subjects appear as silhouettes of ambiguous gender , with few details or distinguishing features other than their dark tonality and , very often , prominent red mouths . Although his large-scale paintings depict not so much the individual person as a sense of shared identity , the close framing of his subjects and emotive expression lend his portraits an intimacy and sense of vulnerability .
BELGOTEX PRESENTS FLIPTILE : ONE TILE , ONE MILLION POSSIBILITIES
Fliptile is a revolutionary carpet tile designed and manufactured in South Africa that now makes quality carpeting accessible to all DIY-inspired , creatively-minded , budget conscious South Africans .
Its unique patented shape makes DIY installation simple and cost-effective , and allows anybody to create durable , comfortable flooring that is attractive , convenient , and flexible .
The unrivalled potential behind this worldfirst carpet tile lies in its shape and userfriendly DIY installation . Consumers require no flooring installation skills and the bitumenbacked carpet tiles connect to each other with reusable stickers allowing for easy adding , changing , moving or replacing . The edges of each Fliptile do not fray or lift , so consumers can start by building a small rug and gradually add tiles to carpet an entire room as best suits their needs .
CEO , Edward Colle explains , “ Fliptile allows warmth , comfort , colour and love into every single home with very little barrier to entry . They can be self-assembled over practically any hard , level surface - even ceramic tiles ”.
A Fliptile floor is also an adaptable investment into soft flooring . “ They can be moved from room to room , or even between homes since they are not glued to the floor and are fully reusable ” says Edward .
A pack of 8 Fliptiles ( 1m 2 ) launched at an affordable market entry price of R399 / m2 incl . VAT available in easily transportable packs from selected retailers .
Fliptile also offers an interactive online store featuring inspiring patterns and possibilities . Consumers are able to order their choice of 8 complimentary Fliptile colours for any given floor area , conveniently delivered to their door .
As CCO Evan Lockhart-Barker states , “ Fliptile sits perfectly within our commercial strategy to identify and unlock new market sectors . The DIY customer is craving creativity and personalisation for self-expression , particularly when it comes to flooring options . Our new product , Fliptile , is a significant step towards making flooring accessible to all South Africans .” www . fliptile . co . za @ fliptile _ official on Instagram
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