ARCHITECTURAL FOCUS is Station Identity, which allows each location to respond to its specific context through art, landscape design, and local references shaped by nine thematic principles, including Nature, History, Innovation, and Culture.
The system’ s brand language draws on the relationship between Turin’ s mountains, porticoes, and flows of water, turning these elements into a recognisable graphic and spatial logic for Line 2. The colour palette moves from warm yellows and ochres to greens and blues, reflecting terrain, landscape, and atmosphere, while the branding extends across the full passenger journey and across all public-facing platforms. It informs not only signage and spatial communication within the stations, but also campaigns, stationery, merchandise, digital applications, and the tone of voice used to communicate the project over time. This was especially important in relation to the construction phase, where the identity helps to explain disruption clearly and invites locals to stay connected to the project as it develops, rather than experiencing it as a barrier.
colours, and messaging, allowing the brand to operate as a form of identity infrastructure across the entire metro network. Next is System Identity, which coordinates urban elements that extend into the surrounding neighbourhoods. This gives the line a clear and legible presence as a single system. The third
Together, these three layers of identity allow the metro to remain coherent as a network while giving each station its own character and giving the line a distinct public presence. This structure also supports effective wayfinding and user comfort as a consistent system, and network identity helps passengers recognise entrances, understand movement through the station, and navigate the line more easily.
At the same time, station-specific identity creates distinct points of reference, making each stop easier to remember and orient within.
ARCHETECH- PAGE 48