ARCHITECTURAL FOCUS
GEBERIT CAMPUS
LEARNING, ARCHITECTURE, AND BRAND CONCEIVED AS ONE
The Geberit Campus in Pfullendorf functions simultaneously as a training center, exhibition venue, and brand space. ATELIER BRÜCKNER was responsible for the overall planning of the building, exhibition, and landscape design. The new campus follows a clear objective: to communicate expertise and functionality in an understandable and tangible way.
The architecture is based on a single, consistently applied fundamental principle: the square, which continues spatially in the form of the cube. Derived from the Geberit logo, the square defines the grid, floor plan, and volume. The campus is conceived as a pavilion, reduced to ground plane, cubes, and a generously cantilevered roof. Three large central cubes penetrate the roof surface and mark the company’ s core areas of expertise. Visible from afar, they structure the interior space. Between them unfolds an open spatial framework that creates a continuous circulation: paths intersect, encounters are encouraged, and orientation is intuitive.
Materiality and detailing follow the same logic of reduction. Exposed concrete, glass, and a few precisely placed oak elements create an atmosphere of calm and focus. Light and dark zones alternate, and daylight is carefully controlled. The roof’ s wide overhang protects against overheating and lends the column-free building its floating character. The new campus of Europe’ s market leader for sanitary products is designed sustainably: it operates CO 2- neutral, uses solar energy, heat pumps, and rainwater infiltration, and has achieved the DGNB Gold certification by the German Sustainable Building Council. Architecture is understood not only as a statement, but also as a functional, long-lasting infrastructure for learning and exchange.
The Geberit product exhibition is fully integrated into the architecture and forms part of the spatial system. In terms of content, the showroom is divided into two main areas:“ Know-how Installed”, focusing on expertise behind the wall, and“ Design Meets Function”, showcasing sanitary solutions in front of the wall. This conceptual dualism is reflected in the
ARCHETECH- PAGE 86