HAVWOODS LAUNCHES FLAMELESS – A BREAKTHROUGH IN DESIGN-LED FIRE-RATED FLOORING
SAFETY, SECURITY & FIRE PROTECTION
PYROGUARD JOINS NEW UMBRELLA BRAND SAVERTO
svt Group, a leading provider of passive fire protection solutions, has introduced Saverto as its new umbrella brand, under which Pyroguard will now operate. This strategic move strengthens Pyroguard’ s global position in fire safety glass while creating a unified brand landscape across international markets.
Derived from“ to save” and“ to avert,” the Saverto name reflects the division’ s values: safety, reliability, and structured solutions. The rebranding provides customers with improved clarity, international visibility, and direct access to trusted product brands.
Pyroguard brings over 40 years of expertise to the Saverto portfolio and remains a core brand within the new structure. While the familiar portfolio, services, and contacts remain unchanged, Pyroguard’ s identity will subtly incorporate the new umbrella branding— such as through an updated logo design. The former Technical Fire Safety Group will now operate as Saverto UK Ltd.
“ With Saverto, we are creating a strong and cohesive platform,” said Jens Reiners, CEO. Neil Tilsley, COO, added,“ This is a key step for sustainable growth.”
For further information visit www. saverto. com
HAVWOODS LAUNCHES FLAMELESS – A BREAKTHROUGH IN DESIGN-LED FIRE-RATED FLOORING
Leaders in wood surface design innovation, Havwoods is proud to announce the official launch of FlameLESS – an innovative Bfl-s1 certified fire-rated engineered flooring solution. Unveiled this month as part of the Fire Safety Event at the NEC Birmingham, this latest launch sets a new benchmark in performance and specification compliance within the wood flooring marketplace.
Developed in response to growing demand from architects, designers, and specifiers, FlameLESS bridges the gap between aesthetic appeal and regulatory compliance. It’ s designed for projects where fire performance cannot be compromised, including commercial, hospitality, and multi-residential environments.
As fire safety becomes an ever-greater priority in the design and build environment, FlameLESS delivers the unmistakable quality and sustainable credentials that Havwoods is known for, now with the added reassurance of fire performance certification. Independently tested and certified to meet EN 13501-1 Bfl-s1 classification,
FlameLESS is treated with specially formulated fire-retardant processes that enhance flame resistance without compromising the wood’ s natural grain or character. Its engineered construction also ensures exceptional stability, even in high-traffic or challenging environments. The low flame spread( Bfl) reduces the risk of fire propagation across the floor whilst the minimal smoke production( s1) is critical for maintaining air quality and visibility in emergencies, supporting safer evacuation and reduced toxicity.
Launched as part of Havwoods’ popular Venture Plank collection in six hero colours: Blanco, Amazon, Cedro, Fendi, Arena and Quadro, FlameLESS marks an exciting moment for Havwoods, which in its 50th year is continuing its commitment to introducing the highest quality wood surface products that combine groundbreaking innovation with superior design aesthetics.
www. havwoods. com / uk info @ havwoods. com | + 44( 0) 1524 737000
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