Archetech Issue 79 2025 | Page 10

EDITOR’ S CHOICE

BEKO RECOGNISED FOR VALUE AND PERFORMANCE

BEKO NAMED WHICH? BEST VALUE APPLIANCE BRAND FOR SECOND YEAR RUNNING
Appliance manufacturer Beko has once again been recognised by leading consumer champion Which?, earning the title of‘ Best Value Appliance Brand of the Year’ at the 2025 Which? Awards. This marks the second consecutive year the customer-favourite brand has received this prestigious accolade.
Well known for its independent and rigorous product reviews, Which? praised Beko appliances for their consistent performance, high-quality, and outstanding value – a testament to the brand’ s ongoing commitment to innovation and reliability, and a key reason it remains the UK’ s number one best-selling large home appliance brand.
Winners of the Which? Awards are selected by an independent panel of experts who assess the results of comprehensive lab testing alongside customer satisfaction data. The award also recognises brands that consistently go above and beyond for their customers.
Martin Rogers, Head of Brand & Digital at Beko Europe, commented:“ To win the Which? Best Value Appliance Brand for a second year is a really proud moment for us. We’ re proud to hold over 70 Which? endorsements, and we’ re committed to building on that strong foundation. In our research, consumers consistently tell us they see Which? as a trusted source of independent guidance, so this is a huge accolade and we’ re really proud to have won this award for the second time.”
Beko’ s range of award-winning appliances come with a 10-year parts guarantee, a standard 2-year labour warranty, and the option to extend labour cover to 5 years, providing long-term peace of mind.
Renowned for their reliability, Beko appliances undergo rigorous stress-testing. From supporting 150kg weights on fridge shelves for eight hours to extending loaded dishwashers racks over 100,000 times, each product is meticulously evaluated to guarantee reliable, long-term performance.
The customer-favourite brand’ s innovative technology includes AeroPerfect™ in its ovens for fast, even cooking, EnergySpin for energy savings in laundry, and HarvestFresh™ refrigeration technology that helps preserve vitamins in fresh produce for longer. Beko’ s scalable, space-saving, and energy-efficient solutions are exactly what has made the brand so popular with housebuilders and developers looking to meet sustainability targets, control costs, and deliver standout kitchens.
Beko’ s products are available for new homes projects through Beko Appliance Partners, the specialist contract supply division that works alongside architects and specifiers to match appliances to project needs and budgets.
To find out more about Beko Appliance Partners, visit https:// appliance-partners. bekoplc. com.
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