ARCHITECTURAL FOCUS
The reconversion of the building contributes to the regeneration of the urban environment of this part of Poble Nou , now transformed into the new 22 @ technological district .
the same roof . The project is based on the idea of preserving the essence of the existing construction , a concrete industrial building from the second half of the 20th century , but introducing elements that allow to identification of the new use , and to place the new Simon Corporate Headquarters in the center of the technological development of the city . The Headquarters is symbolically named SWITCH , the abbreviation for “ Simon Worldwide Innovation Talent Community Hub ”, and also a nod to the electrical switch , one of the trademark products of the company .
Regeneration of the urban environment The reconversion of the building contributes to the regeneration of the urban environment of this part of Poble Nou , now transformed into the new 22 @ technological district . The recovery of the old building thus becomes a valuable link between the preservation of the neighborhood ’ s industrial memory and its willingness to be transformed : What was once a building relatively closed off from the city becomes a hub of activity that opens to its
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