EDITOR ’ S CHOICE
BETTER WITH BRICK
CELEBRATE CLAY BRICK ’ S CONTEMPORARY , MULTI-VALUE APPEAL WITH BDA CAMPAIGN
Better with Brick , a multi-faceted campaign delivered by The Brick Development Association ( BDA ), cements the notion that there is more to clay brick than meets the eye .
Featuring blogs bursting with expert analysis , professional guidance and statistics that will enlighten and possibly astound , Better with Brick sheds fascinating new light on the historic material ’ s relevance to our current and future building needs .
Keith Aldis , CEO of the BDA said : “ With Better with Brick , our goal is clear : to reveal the timeless charm and unwavering reliability of clay brick , a material that has long been the cornerstone for builders , architects , and homeowners . This campaign will highlight why clay brick isn ’ t just a choice , but the best choice for your building needs . So , please join us in celebrating clay brick ; a gift of a building resource that keeps on giving .”
Better with Brick goes beyond the building site to highlight clay brick ’ s evergreen appeal to architects , contractors and property owners alike . It looks at the knowns - clay brick ’ s excellent strength , availability , kerb appeal and lower carbon footprint compared to many alternative materials - whilst unearthing some of the beloved material ’ s lesser-known benefits . An example of this is clay brick ’ s sustainable value aside from its inbuilt long-term weather resistance . Also , have you considered how clay brick could be pivotal to decarbonising construction and contributing to the national effort to achieve net zero ?
“ Better with Brick goes beyond the building site to highlight clay brick ’ s evergreen appeal to architects , contractors and property owners alike .
And there ’ s more : did you know that clay brick ’ s non-combustible performance is hallmarked by its A1 fire-rating ? Better with Brick will outline in full each of these crucial underlying benefits , as well as reveal how the Brick Makers Quality Charter manages its credibility in respect of clay bricks .
The BDA encourages you to follow the association on social media platforms to hear directly from brick manufacturers , architects , and other industry experts about why clay brick is their preferred choice . Search for @ brickdevelopmentassociation on your favorite platforms and join the conversation using the hashtag # betterwithbrick .
But the campaign doesn ’ t stop there ! Be sure to watch the launch video here : https :// youtu . be / Fc-DeNrsQgk and stay tuned for upcoming interviews and videos that will be posted on their social media channels in the coming weeks and months .
“ Better with Brick ” offers a comprehensive and compelling exploration of this timeless material , revealing its contemporary significance and potential in modern construction . Discover more about the benefits of clay brick and the BDA ’ s campaign here : https :// www . brick . org . uk / better-with-brick .
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