HEATING , VENTILATION & INSULATION
FIREPLACE ENERGY OPTIONS IN A COST-OF-LIVING CRISIS
WHAT ’ S THE RIGHT CHOICE ?
An easily answered question - ‘’ how long is a piece of string ’’… Front and centre on everyone ’ s minds today , we are all faced with this question and all responsible for making this choice . However , the challenge remains in an online world , finding reliable , factual and unbiased information upon which this decision can be based . Its an all too often an occurrence , whereby a new client will walk into the showroom , confidently stating they are looking for ‘’ X ’’ fireplace for ‘’ Y ’’ reasons , appearing well informed , convicted in their choice and reluctant to engage when asked what ’ s motivating their defined criteria . Simply put , they have been empowered with mis-information and herein lies the truth .
I truly do feel for the consumer in today ’ s technology driven world which allows information to be made available at the click of button . Sure , this information has mostly been based upon a degree of factual truth , however it ’ s the whole truth that empowers the individual to make the correct decision , not a degree thereof . If we dive into the specifics of energy selection , possibly one of the biggest topics on contemplation across a multitude of industries and sectors to a global scale , it ’ s all too apparent that information has been very cleverly constructed to present the trophy with the name engraved before the contest has taken place , or announcing the winner before the rules have been explained . Even in cross referencing sources in preparation of this article , the
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