Archetech Issue 68 2023 | Page 77

ARCHITECTURAL FOCUS
The design follows a distinct visual identity developed for Serviceplan based on the idea of a uniform .
The axis and main circulation route , named the Innovation Track , runs throughout the first floor of the entire complex . Visitors enter the Track via a striking six-meter wide staircase at the entrance . The Track ’ s connective purpose is highlighted by a 130-meter-long light installation , inspired by classic neon signage and designed by Büro Uebele . It also serves as an event and exhibition space : pieces from the private art collection of the company owners are on display , including work by Anselm Kiefer , Georg Baselitz , and Tony Cragg . The building is open to the public and features art tours and space for events .
On the office floors , different modes of work – physical and virtual , loud and quiet – can take place in parallel thanks to an acoustic concept that includes sound-absorbing walls , ceiling panels , and heavy felt curtains , as well as the spatial organization of the offices and meeting rooms . The livelier zones are organized around the interior atrium and include spacious tea kitchens and rooms for collaborative work . Around the perimeter , HENN Interior placed quieter areas for focussed work , including telephone boxes and meeting rooms that serve the individual agencies .
The design follows a distinct visual identity developed for Serviceplan based on the idea of a uniform . Like a well-tailored suit that can be styled with statement pieces and colorful accents , the Serviceplan uniform has clear lines and a monochrome color palette of black , white , and gray , creating a coherent whole across all areas and agencies . Coarse industrial materials like steel grating , raw steel , and black-stained wood are used throughout .
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