Archetech Issue 64 2023 | Page 84

ARCHITECTURAL FOCUS

THE CANOPY

MICHELIN HEADQUARTER ’ S RENOVATED RECEPTION AREA
Implanted on the Carmes site of Clermont-Ferrand since the company ’ s inception in the late 19th century , Michelin ’ s Canopy acquired its status as the company ’ s headquarters in the 2000s . The project , delivered in 2021 , and carried out in partnership between Encore Heureux Architectes , Construire , and Base , aims to embody the image of the group in a welcoming , unique , and cohesive space , while inserting itself in an emblematic public square . The headquarters ’ innovative new reception area symbolizes Michelin ’ s reinvention , conceived to face 21st century challenges head-on ; a design and operation that were conceptualized from a circular economy perspective , mindful of environmental impacts .
“ For 130 years , Michelin has reinvented itself time and time again to adapt to its environment . Today , the company is proud to
ARCHETECH - PAGE 84