ARCHITECTURAL FOCUS
GOODBYE WORKSPACE
HELLO BRANDPIE CLUBHOUSE
Brandpie is a company which does things differently . The global consultancy rips up the rule book when it comes to helping clients discover and activate their purpose and it wanted a workspace as disruptive as it is . Rejecting the idea of a traditional workplace , Brandpie selected design and build company Peldon Rose to create a space that was unique , and fosters connections , collaboration , and creativity – not an office , but a clubhouse .
The space needed to be desirable , somewhere that Brandpie ’ s creative team and clients would flock to . It needed to be a ‘ home from home ’ or give a ‘ home to coffee shop ’ feel . A destination where people wanted to be and felt comfortable to come and go as they please . The 2,500 sq ft site on Great Marlborough Street in central London was the perfect location for a clubhouse that would allow people to work flexibly , yet efficiently . Previously , Brandpie worked from a serviced office , and it was ready to embrace the advantages that come from its own space .
COLLABORATION THROUGH DESIGN Creativity , community , and sustainability were at the centre of the design . This meant no meeting rooms , flexible adaptive spaces , and no fixed areas to foster an environment of creativity and transparency . It needed to be both informal and collaborative .
From the beginning , Peldon Rose worked in close partnership with Brandpie , holding workshops to understand how far the company wanted to push the boundaries of the modern office , whilst striking the correct balance between innovation and practicality .
“ When Brandpie explained how much it wanted to challenge the
concept of the office through this design , we were excited ,” said Zoe Martinez , Project Designer at Peldon Rose . “ We asked ourselves how do we , as designers of workplaces , create something that isn ’ t viewed as a typical office space ?
“ This style of workspace is something that we have been seeing our clients gravitate more towards , and the trend has definitely been accelerated by the pandemic . However , what ’ s really exciting is that Brandpie is one of the first companies to have taken this bold step towards a complete redesign in this way .”
A SPACE FIT FOR PURPOSE The finished product is a multidimensional , warming environment , which can be easily adapted for different needs . It features an airport-style lounge , which immediately welcomes anyone and everyone into the space , with an informal yet attractive atmosphere . There is a dedicated area where employees and visitors can grab a drink , featuring adjustable mood lighting to create a day to night transition - coffee shop by day , and bar by night .
Ensuring that spaces could be adapted was a key feature of the brief and was brought to life across the project . A large central collaboration space features a high table for employees to get together , as well as the ‘ Workshop ’, an area to host sessions with clients that inspire creativity . All furniture used was flexible and agile , allowing it to move and adjust in line with whatever function the space is needed for .
“ The idea of the clubhouse was to challenge what an office is ,” added Martinez , “ Brandpie had fully embraced a new hybrid way of
ARCHETECH - PAGE 80