ARCHITECTS DESIGN
Photos : Jeremy Bittermann , Stephen A . Miller
SERENA WILLIAMS BUILDING
AT NIKE WORLD HEADQUARTERS
The building consists of four parts : an underground parking garage and loading dock ; a merchandising center for prototype retail spaces ; integrated design studios for multiple product categories ; and a 12-story tower with shared amenities for all of campus . Integral to the design is the concept of flow -- a fluid state design strategy that is both efficient and enlightened . Flow facilitates unexpected connections and possibilities , both among designers and between disparate parts of the business .
We created a variety of scales of gathering spaces to foster identity and connectivity , both indoor and outdoor . The building is organized around a principle that all designers for each brand within the business occupy a single level , while the services stack vertically between levels . In a first for Nike , products can move from sketch to prototype to final design to retail fixture all under one roof .
ARCHETECH - PAGE 46