PEI COBB FREED & PARTNERS
across from Radio City Music Hall — into a more human-scaled open space . Engaging the public realm this way acknowledges the civic responsibility in building , which in turn can generate commercial value .”
Seizing on this promise , Major League Baseball was the first company to lease office space in the updated tower , opening its flagship store in the main retail space fronting the plaza .
A beloved icon of the Mad Men era , 1271 Avenue of the Americas now also represents the potential of the past century ’ s buildings to be part of a more sustainable future . Guided by design partner Yvonne Szeto , the Pei Cobb Freed team is applying its expertise to other aging office towers , reimagining the workplace for a more amenity-demanding , hybrid , and mobile workforce while prioritizing strategies that reduce building emissions . “ As architects , this is where we can have a meaningful impact on the future habitability of our planet ,” says Szeto . “ It ’ s our responsibility as much as it is our passion .”
AWARDS Best Tall Building ( Renovation ) Award of Excellence Council on Tall Buildings and Urban Habitat , 2022
American Architecture Award International Architecture Award Green Good Design Award : Architecture Chicago Athenaeum / European Centre , 2021
Design Award Society of American Registered Architects , 2021
Design Award of Merit Society of American Registered Architects , New York Council , 2021
Vitruvian Awards : Outstanding Facade Preservation : Finalist Facade Tectonics Institute , 2021
Award for Excellence : Finalist Urban Land Institute New York , 2021 About Pei Cobb Freed & Partners
With projects in more than 100 cities around the world , Pei Cobb Freed & Partners is one of the world ’ s preeminent architecture and planning practices . Working from a single studio in New York , the firm is consistently recognized for excellence in design and sustainability , with more than 300 major design awards .
Photos : Albert Vecerka / ESTO pcf-p . com
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