Archetech Issue 61 2022 | Page 28

EDGE ARCHITECTURE + DESIGN
Joules is a great example of a company whose culture and passion for their product has produced outstanding results , now that the team have greater ability to connect and collaborate under one roof , I ’ m sure that this will only create the perfect springboard for future success .”
Nick Jones , CEO of Joules , said , “ This is an exciting next chapter for Joules . With the opening of our new office , we have introduced a new fully flexible approach to how and where our colleagues work , and the space that we have is critical to that . Not only does our new office allow teams to better connect with one and other — whether in the office or working from home — but also brings the countryside in , to help inspire colleagues from across the business .

“ Edge ’ s design ‘ breathes ’ our brand and will help us preserve and support our heritage and culture as we expand .

We can ’ t thank Edge enough for helping create a space that not only reflects the heritage of the brand , but a long-term space that will support the continued growth of Joules .”
Tom Joule , Founder and Chief Brand Officer of Joules , says , “ This has been a hugely exciting project for our company and our future . We are delighted with the new head office which will support agile working and new efficiencies in an environment that will enable our growing business to continue to attract and retain world-class talent . Edge ’ s design ‘ breathes ’ our brand and will help us preserve and support our heritage and culture as we expand .”
The Joules brand values are omnipresent through key moments both externally and internally . Everything from the reception , landside meeting spaces , product showcase and communal
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