“ Scenography and architecture are complementary in the mission to merge
people with the exhibition .
METAFORM ARCHITECTS
Given that the visitor experience begins in the waiting line , Metaform designed a ramp as a welcoming red carpet , inviting people to discover the building , and guiding them along a continuous path that blurs the limits between the exterior and interior .
HOW DO YOU MERGE USER EXPERIENCE , SCENOGRAPHY , AND ARCHITECTURE ?
Scenography and architecture are complementary in the mission to merge people with the exhibition . In a didactic , interactive , and intuitive way , different projections and animations display the country and its people . Collectively , it creates a continuous flux of images from start to finish for experiences on the top second floor . The ribbon becomes a multilayered scenography canvas , alternating floor , wall , and ceiling as means of expression .
The ground floor accommodates a storage area that is accessible from the back , as well as restrooms , a VIP suite , and an administration unit with visibility over the central area . There is also a restaurant with an open kitchen , and a gift shop oriented towards the front area .
The first floor , accessible directly from the main ramp , is a multi-functional space . To accommodate concerts , receptions , and conferences , the side door remains closed , and the ramp guides visitors along without causing disruptions . When hosting a temporary exhibition , the door serves as a barrier , with the indoor space becoming an intuitive part of the flow .
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