“ The project seeks to integrate both online technology and commercial sensibilities
into the architecture through modulated interactive façade systems .
CLOU ARCHITECTS
While at night , light penetrates through the openings of the aluminum panels ’ joints , enriching the night cityscape with a sense of futurism . The architecture can be interpreted as an interface between the virtual and physical world .
LIGHTING SYSTEM AND MEDIA FAÇADE
Maison de la Publicité Project by Oscar Nitzchke with Hugo Herdeg is considered as a media architecture as early as 1936 . The utility of lighting and photomontage transforms the building into a media device that brings a new understanding of façade into the architecture world . One of the important factors that affect the media facade is lighting technology , for instance , the visual of a regular facade can be varied by lighting to present a series of freeflowing patterns . Different lighting effects can be continuously adjusted to change the facade of the building , and will also interact better with the multi-media screen . From light to shade , color , and graphics changes of the façade system , CLOU architects expect to achieve different visual effects for UNIFUN from the outside .
PROMOTION CANVAS
The project seeks to integrate both online technology and commercial sensibilities into the architecture through modulated interactive façade systems . The digital canvas , as an upgrade of traditional façade advertising , could broadcast exciting and informative content in real-time such as branding images , online advertisement , social media activities , and offline event information .
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