EDITOR ’ S CHOICE
A NEW BRAND IDENTITY AND LOGO FOR SCHÖCK
Schöck will have a new look from January 2021 . Innovation has always been a key part of the company ’ s philosophy and the new branding is intended to represent a more authoritative and contemporary look going into the new decade . The ‘ Schöck seal ’, represented by two interlocking brackets , combined with the use of upper-case type , symbolises even more strongly the promise of delivering reliable , consistent quality ; at the same time maintaining strong relationships between the company , its customers and its employees . The strapline will continue to be : ‘ Dependable by design ’.
Mike Bucher
Schöck ’ s primary focus is on the development of structural components that make a substantial contribution to building physics – minimising thermal bridges , preventing impact noise in buildings and reinforcement technology solutions . Mike Bucher , CEO of Schöck AG comments : “ Schöck has developed very successfully over the last 30 years . Our company is now more innovative and international than ever – and we want to present this to the outside world .”
The most striking feature of the new design is the logo . The blue used in the logo is darker and becomes the leading brand colour and the Schöck name is now presented in upper-case type .
“ The new Schöck seal stands for a clear promise . It is a symbol of quality and value , of reliability and security ” explains Mike Bucher . “ These are values that are at the core of our actions , even in times of digital transformation .”
For a free copy of the Schöck Thermal Bridging Guide ; the Schöck Specifiers Guide or to view the range of downloadable software , contact Schöck on 01865 290 890 or visit the website at www . schoeck . com
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