WE ARE 74
The game area to the rear of the main space includes pool , table tennis and table football . The same long pendants used over the main reception , with orange knots , feature here and there are also acoustic panels in red in the ceiling . A window bench seat in emerald green faux leather is by Telegraph Contract Furniture , whilst black demarcating panels in the flooring echo the acoustic ceiling panels in their zigzag shape .
A new set of iQ Student Accommodation brand language and illustrations was employed on this scheme . As well as the new identity , the branding also includes a series of bespoke , new , playful and location-specific illustrations , with the first iteration applied to the glazing here , in the form of a continuous line tracing out icon silhouettes of , for example , mortar board hats , pens , hands and laptops .
To the left of reception is the private dining area . A further brand illustration is located here , depicting a chef , whilst a wraparound linking wall features iconic images of Sheffield , from music to parks to famous buildings such as The Crucible Theatre . The private dining room features a blue Howdens kitchen with a stainless-steel splashback and geometric-patterned wallpaper on the opposite wall to the illustration . The communal dining table and chairs are by Telegraph Contract Furniture , who supplied furniture throughout .
Up on the first floor is a further amenity space , overlooking the entrance lobby , in the form of a small study area with a teapoint , herringbone flooring , two curving banquettes , geometric wallpaper , acoustic ceiling panels , faux-leather benches in green and grey with metal studs , plus a herringbone timber effect floor . Other elements of the ground-floor amenity space also repeat here to link the spaces , including two-tone columns , inset Newhay carpets , red geometric frames to demarcate separate areas and a ‘ student at work ’ brand illustration on one wall .
The bedroom designs , with each room slightly different , feature a similar palette . Dressed with a strong use of yellow , the furniture is in oak , grey and white , with a feature wall in dark green and others in papyrus white with a slight grey-green tint . Flooring is oak-effect by Amtico . Two-tone pillars feature in some of the rooms , which are arranged either as cluster rooms , with a communal kitchen , or as individual studio rooms with built-in kitchens . The bathrooms feature an acrylic-panel pod design and were pre-fabricated and craned in , with shower pods and backlit mirrors , manufactured by Walker Modular to 74 ’ s design .
www . weare74 . com
To the right beyond reception , a red feature stair leads down to the lower ground floor , where the scheme ’ s social and activity spaces are located . The first area is an inset lounge area for board games and hanging out , with the printed plywood treatment used on the reception deskfront applied once again to the lower wall ply cladding that wraps around the inset seating booths and the TV and gaming screens . Yellow pendant lights and table legs add a bright highlight to the booths . Further illustrations from the new branding are used on the glazing here , featuring faces and hands to denote social exchange , whilst faux leather booth seating is complemented by freestanding furniture , once again featuring red rope-threaded backs . A small nook area has a darker and quieter feel , with a backing of geometric wallpaper , in grey this time . The metal studs on the banquettes here allude to Sheffield ’ s great steel industry heritage .
Huge overhead ceiling rafts over the lounge and gaming areas are in strong geometric patterns and are made of plywood with integrated lighting . A dry bar features bespoke lights and three sets of demarcating red metal grids in powder-coated steel – two zoning the lounge area and one forming the back rear wall of the kitchen , where cupboards are in a dark grey concrete-effect laminate . Three lights on giant steel U-shaped loop frames against the kitchen back wall were bespoke-made for the project by Enigma Lighting .
Leading off to the right from the social area is the TV amphitheatre , where pegboard ply steps and integrated seating with emerald green faux-leather seat pads are arranged to face the screen wall . The ceiling slats continue into this space , as do the two-tone curtains and the oak-effect flooring , although laid in a straight , non-herringbone pattern .
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