VISUAL GROUP
Photographs by Ben Harrison Photography
VISUAL GROUP
Highfield Group were moving into new premises in Doncaster . The Icon building which was located at one of the main entry points into Doncaster town centre would be the location for their new business headquarters .
Highfield approached Visual Group as they were requiring new signage throughout the building and as a key landmark from the M18 via White Rose Way , it was paramount that signage had to stand out and be eye catching .
Working alongside their Creative Director and colleagues , the project included a number of ideas which covered not only the signage for the exterior of the building , but also how to bring the o . ce interior to life .
This project saw Visual Group undertake a large works contract including manufacture and installation . The sign for the exterior of the building , which is black by day & changes colour by night , saw the Highfield Group logo created as a 10.5m x 2.32m sign , made from fabricated aluminium , acrylic and internal RGB LED illumination .
The interior of the building however took a very different design , incorporating themes about who Highfield Group are , what they stand for , what they do and where they are based in Yorkshire . These designs saw some truly amazing concepts delivered , all to be manufactured on wall vinyl .
Shelley Houlbrook - Director of Communications & Strategic Partnerships commented
“ Thank you Visual Group for all your hard work on this project . The office and building look amazing ! Visual Group certainly met our expectations , we have been very impressed with the service , advice , quality and installation . During the planning stages there was excellent advice on achieving the look required , working closely with our team , Visual Group provided that expert eye to bring our requirements to life . This was a big project that the team worked very hard on , consisting of a wide range of office interior wall vinyls as well as a 10.5m x 2.32m colour changing exterior sign for the front of our building which is a predominant focal point as you first come into Doncaster ”.
www . visual-group . co . uk T : 01302 800 250 E : sales @ visual-group . co . uk
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