KOHLER
THE POWER OF PARTNERSHIP
KOHLER AND QUINTAIN COLLABORATE ON THE UK’S
MOST AMBITIOUS BUILD-TO-RENT PROJECT
In 1923, Wembley Stadium was built to serve as the centerpiece
for the British Empire Exhibition. Since then, it has continued to
host some of the world’s most memorable moments in sports and
entertainment history throughout the twentieth century. It also
prompted development efforts in the surrounding Wembley Park
district that transformed the area from a recreation destination to
a budding suburban metropolis.
The original stadium was demolished in 2003 and replaced by
the newer, larger Wembley Stadium we know today. Like its
predecessor, the new stadium is helping to drive a new wave of
mixed-use development that’s reshaping Wembley Park into a
vibrant neighborhood where people can live, work, shop, eat and
play, all within walking distances.
Quintain, developer of the UK’s largest single site of build-torent
development, is the main force behind this transformation.
The company is investing £3 billion into remaking 85 acres of
Wembley Park with 8.8 million square-feet (over 800,000 squaremeters)
of mixed-use development. That includes 750,000 square
feet (about 70,000 square-meters) of office space, a theater, a
7-acre park, outlet shopping featuring 70 retailers, a community
center and more. At the heart of it all is a commitment to building
community.
It’s no surprise, then, that much of Quintain’s development at
Wembley Park focuses on housing, the majority of which is
build-to-rent apartments designed for a range of demographics
including young families and Londoners who want to be in the
heart of a buzzing neighborhood. To date, over 2,500 have been
built, 2,900 are under construction and there will be 8,500 once
complete in 2027.
GLOBAL BRAND, FOCUSED SERVICE
One of the most important endeavors in building a neighborhood
from the ground up is identifying trusted partners who can rise
to the prodigious challenges that engineering, architecture and
urban development on this scale present. With the residential
building at Wembley Park specifically, there are added challenges
of flexibility, variability, customization and designing with an eye
to the future to make sure the various end user experiences are
commensurate with the Wembley Park brand.
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