Archetech Issue 49 2020 | Page 18

CPMG ARCHITECTS BUILDING BRITISH BRANDS USING BOTH PHYSICAL AND FIGURATIVE TRANSPARENCY TO BUILD A ROBUST OFFICE ENVIRONMENT FOR THE FUTURE PROJECT SUMMARY The client’s vision for the project – “To create a modern, vibrant and sustainable environment that we are proud to work in. A place where we can build a collaborative community whilst retaining the characteristics of our unique businesses.” CPMG Architects was entrusted with creating a modern workplace for the homegrown sugar producer and its associated businesses with open, flexible working spaces and with people and wellbeing at its heart. Working closely with British Sugar, the design team at CMPG was better able to understand the business aspirations, work culture and dynamics of the companies that would occupy the building. In line with the company’s corporate values Collaboration, integration, flexibility and wellness needed to be at the core of the design for British Sugar’s offices in Peterborough, which would become a hub to support the four beet processing factories in the East of England. Transparency, both in the physical sense of the building and figurative transparency of company attitudes, was essential in order to have a transformative effect on the businesses within the building. PROJECT AIMS CPMG gathered data through a workplace strategy assessment that informed the overall design. The new building needed to embrace new technology to enable new ways of working, promote flexible working practise and be fit for the future. Maximising the benefits of sustainability and wellbeing were also imperative. ARCHETECH - PAGE 18