BDG architecture + design worked closely with the creative
director of Geometry - Elspeth Lynn. The collaborative approach
to the design of their new space, brings together their new brand
with a brief that concentrated on the ‘Retail infused Refurb’.
This took notions of retail and fused that throughout the whole
space providing a pivotal experience that was unique to them
and ensuring that staff, visitors and clients gain a sense of who
they are and what they do as soon as they enter the environment.
The key driver was that the space should reflect a retail inspired
environment when entering the workplace rather than looking like
an agency.
Visitors have a sense of arrival as soon as they exit the lift, it
is not just the foyer to a workplace, but a strong symmetrical
entrance with floor to ceiling windows and large screens offering
texturalised and personalised content, akin to arriving at a luxury
department store.
social tea zones were incorporated in the centre of the space on
both floors, either to use as a creative collaborative space to bring
people together or an area that they can choose to work in a degree
of solitude.
Geometry’s brand strong and simple, is reflected throughout – the
neutral colour palette reflects this with black steel work used to
delineate the space and oyster, white and pale wood for warmth
whilst yellow, navy and textures are used in different ways and
varying fabrications to express different stories in different areas.
The whole space is unique to Geometry – it allows their visitors to
feel a sense of what they do before being told.
www.bdg-a-d.com
Drawing on retail, shelves are under lit and mirrored columns
bounce light whilst shop mannequins feature within the design.
Central to the design is The Flagship which is an innovative
immersive experience allowing brands and retailers to prototype,
test and trial tech that influences shoppers behaviours and
purchase decisions – a focus on the future for Geometry.
Retail signage, reflective of a high-end department store, has
been used to delineate the office home to 240 people, allowing
navigation through the space and differentiating between the
teams.
The retail infused environment helps define the space and gives
a unique look and feel. In the modern interpretation of the space
THE COLLABORATIVE APPROACH TO THE DESIGN
OF THEIR NEW SPACE, BRINGS TOGETHER THEIR
NEW BRAND WITH A BRIEF THAT CONCENTRATED
ON THE ‘RETAIL INFUSED REFURB’.