RE-CLAIMED, RE-ENGINEERED -
RECYCLED PAINT CREATES CIRCULAR ECONOMY
Dulux Trade becomes first major UK paint brand to launch
recycled paint in partnership with Veolia UK.
As part of its ongoing commitment to reducing the impact of
paint on the environment, experts at Dulux Trade with Veolia
have created a ground-breaking matt emulsion made from 35
per cent recycled paint.
The market leaders have developed Evolve Matt, a revolutionary
product made from the leftover paint that remains in tins after
use, in a bid to reduce the amount of unwanted paint going to
waste.
To create Dulux Trade Evolve, the brand has partnered with
resource management experts Veolia, to extract and reprocess
unused white paint from tins at its recycling centres.
In doing so, Dulux Trade has reduced the carbon footprint of
each litre of Evolve paint produced by more than 10 per cent*,
helping paint specifications to hit sustainability targets.
Veolia collects paint deposited by residents at their household
waste recycling centres and takes it to its remanufacturing plant.
The paint is refined and filtered before being transported to a
manufacturing facility where it is combined with new paint, re-
engineered and tested extensively, ensuring that every tin on
sale maintains the high standards expected of Dulux Trade.
Paul Murgett, Sustainability
Manager at Dulux Trade, said:
“With over 700 million litres of
paint being sold every year**,
millions of litres of unused
paint are put into landfill or
incinerated.
“Evolve, developed as a result of
years of investment, hard work
and commitment to improve
our sustainable offering, is the
first step towards reducing this
quantity.”
Dulux Trade Evolve Matt has been five years in the making
and not only underwent rigorous testing by research and
development experts, but it was also blind tested by painting
contractors, as well as successful small scale trials with the Co-
op and Waitrose & Partners, among others.
The launch of this new paint is just one step on a journey Dulux
Trade is taking towards meeting sustainability targets and
creating a circular economy for paint.
Evolve is available in white only at present and will be available
from late October 2019. Find out more at www.duluxtrade.co.uk/
The resulting product offers a beautiful white matt finish, perfect
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evolve.
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