BATTLING THE ELEMENTS
While marble is not amenable to exterior applications due to its
delicate composition, Neolith stands up against the elements,
making it ideal for exterior cladding in a busy urban environment.
THE DESIGN JOURNEY WAS AN ENJOYABLE
ONE AS WE WERE ABLE TO MAINTAIN
THE INITIAL CONCEPT RIGHT FROM THE
BEGINNING STAGES UNTIL COMPLETION.
Calacatta—the colour used for the project—recreates the look of
white Italian marble and is characterised by a uniform grey vein with
hints of gold, bringing vitality to the exterior. A light-coloured façade
is not only essential in a state like Texas because it reflects heat, but
it is very much on-trend.
“While Neolith is well known for its application in kitchens and
bathrooms, architects are increasingly specifying the brand for
exterior cladding projects, truly showcasing its versatility and
durability,” noted Zuzana Holland, Commercial Sales Manager at
Holland Marble.
“The project required a classic colour with a modern feel that
could not only withstand the Texan heat, but that would also emit
a welcoming aura to both hotel guests and passersby. Having just
completed another commercial façade project with 5G Studio using
Neolith, we knew it would be the perfect material for this stunning
piece of architecture and that it would stand the test of time,” she
added.
THE STRONGER THE BETTER
In addition to the slab design, Neolith provided installation and
technical support to the project through implementation of its
StrongFix system.
The system is tailored specifically for each installation offering
a complete package: the slabs, anchoring system, cutting and
assembling services and consulting all stem from a single source.
INNOVATIVE INFRASTRUCTURE
In a bustling metropolis, the requirements for a hotel to be
successful are abundant. It takes a combination of imagination
and dedication to create a concept that will work, not only in
terms of the hotel’s level of service, but its overall aesthetic.
Together with 5G Studio Collaborative and Holland Marble,
Neolith has helped bring to life the vision of this hotel brand
while setting the standard for future architecture of Dallas
Midtown.
For more information on the Neolith brand, please visit
www.neolith.com.