When it comes to beautiful façades, the dual-branded Marriott isn’t
Neolith’s first, but it’s certainly one of its most prominent; the hotel
sits at the centre of a brand new, £3.3 billion mixed-use development
in bustling Dallas Midtown, an area dubbed a ‘city within a city’ and
which has seen a revitalisation set to transform the urban landscape
of the sprawling Texan metropolis.
A FLARE FOR FAÇADES
To reflect the neighbourhood’s resurgence, award-winning, Dallas-
based architecture firm 5G Studio Collaborative sought an outside
the box, contemporary design to match the timelessness, comfort
and authenticity of the Marriott brand. The firm crafted an engaging
aesthetic that embraces AC Hotels’ signature Spanish architectural
heritage and European flair, while also incorporating Dallas’ modern
architectural style with fabricated metal rainscreens.
Creating a memorable first impression for guests, the hotel’s striking
5,000-square-foot entrance façade also features thoughtfully
designed trapezoid-shaped Sintered Stone slabs carefully put
together by local fabricator and installer Holland Marble.
Speaking on the design, Lauren Cadieux, Associate and Designer
at 5G Studio Collaborative, commented, “The client requested a
natural-looking material for this project, however genuine rock such
as marble is susceptible to staining and breakage. We suggested
Neolith because not only is it classic and elegant, but it is strong and
long-lasting.
“The design journey was an enjoyable one as we were able to maintain
the initial concept right from the beginning stages until completion.
We are very happy with the end result: a seemingly ‘floating’ façade
that transitions effortlessly across the front, west and east sides of
the exterior and which also has a welcoming effect—an aspect vital
to a commercial space such as a hotel.”
WHEN IT COMES TO BEAUTIFUL FAÇADES,
THE DUAL-BRANDED MARRIOTT ISN’T
NEOLITH’S FIRST, BUT IT’S CERTAINLY ONE
OF ITS MOST PROMINENT.