VEKA UK GROUP ROLLS
OUT THE WELCOME MATT
Industry-leading systems supplier VEKA UK Group
has unveiled an exclusive ultramatt material unlike
anything else in the industry.
This innovative surface, called SPECTRAL, is exclusive
to VEKA UK Group and was launched at the FIT Show
where it was welcomed with fantastic feedback,
being hailed the ‘star of the stand’.
Marketing Director Dawn Stockell explains: “This
unique product uses ground-breaking technology
to create an ultrasmooth, ultramatt finish that has
unrivalled performance benefits.
“Visitors to VEKA UK Group’s stand at the FIT Show
were impressed by its smooth and modern aesthetic;
someone admiring the Imagine Bi-Fold in SPECTRAL’s
Umbra Grey even asked the team if we had started
offering aluminium systems!
“I’m told that Aztec Windows was already pricing
jobs using SPECTRAL swatches the day after we
launched it on the first day of the show.
“SPECTRAL has been years in the development, and
has been created with our customers at the very
heart of the process. We understand the need for
original products that not only look great, but offer
exceptional performance. We identified a gap in the
market for a highly durable matt product that we
could guarantee would look great for years to come,
and which would bolster our customers’ already
impressive product offering.
“Matt finishes seem to be growing in popularity on
everything from cookers to cars, but rather than just
being a ‘fashion fad’, the construction industry has
been seeing a steady rise in demand for this look for
a number of years.
“Matt has long been favoured by architects and designers, and
this sophisticated aesthetic is now being demanded by style-
conscious consumers.
“SPECTRAL uses next generation surface technology to create an
extraordinary finish that simply cannot be matched by any other
matt PVCu surface on the market. It is highly scratch resistant, has
anti-fingerprint properties and is also extremely resistant to UV
light, extreme weather conditions and harsh chemicals. Dirt can
be wiped away with ease, for a product that stays beautiful for
longer.
“By absorbing rather than reflecting light, SPECTRAL offers a
denser, richer quality of colour, and because it is velvet to the
touch, it feels just as good as it looks.”
Simon Wade, MD of Rugby Double Glazing, was very impressed
with the SPECTRAL products featured on the stand and believes
that sophisticated colours and finishes are the answer to further
success for installers: “This is the future of our business.
“Homeowners that we deal with want to add as much style and
personality to the outside of their home as they do with, say,
a new kitchen. We need to offer a wealth of different options
to stay ahead of the competition. I think the new SPECTRAL
finish is phenomenal, and with its aluminium ‘look’, it could also
potentially open up more commercial opportunities for us too. I’ve
already requested some samples for the showroom.”
SPECTRAL is available in four sophisticated shades – Graphite
Black, Anthracite Grey, Platinum Grey and Umbra Grey. These
specialist colours are made to order with a four week lead time
and can be laminated on one or both sides of the product. They
can also be complemented with stunning shades from VEKA’s
Variations colour range.
For more information, or to order a SPECTRAL swatch book, call
01282 716611, email [email protected] or visit
www.veka.co.uk