Broadgate, a diverse hub connecting innovation and finance, has
commissioned internationally acclaimed British designer, Paul
Cocksedge, to create a major Landmark Project for the festival,
the most ambitious of British Land’s commissions to date.
The large-scale installation, called ‘Please Be Seated’, fuses
innovation and technology. Responding to the changing rhythm
of the community, its design features curves for people to
sit on and walk under, further enhancing London’s largest
pedestrianised neighbourhood. Made from scaffolding planks,
Paul Cocksedge is collaborating with Essex-based flooring
company, White&White, to re-imagine and re-use the building
wood. As part of the festival, Broadgate will collaborate with
Shoreditch Design Triangle to host an exhibition and talks as well
as a special Design Night in Finsbury Avenue Square.
Chief Executive of British Land, Chris Grigg said: “Design is
integral to everything we do at British Land so we’re delighted
to continue our partnership with London Design Festival for
the fourth consecutive year. We truly believe good design has
the power to create places where people want to be and where
people want to spend time.”
London Design Festival Director, Ben Evans said: “We are
delighted to continue our strong relationship with British Land,
as the Headline Partner to the Festival for the fourth consecutive
year. Their ongoing commitment and genuine dedication to
design supports our vision to celebrate and promote London as
the design capital of the world.”
www.britishland.com
Paddington Central will once again be one of the festival’s
Design Routes and will include an installation by Paddington-
born designer Adam Nathaniel Furman, who will enliven the
Grand Union Canal with his signature vibrancy and impactful
colours. Newly opened Storey Club in Paddington Central will
become the Design Route’s ‘central hub’, and will host a curated
programme of talks, debates and design salons, open to the
community.
For the sixth consecutive year, British Land and London Design
Festival will be honouring and celebrating those who have made
a significant contribution to the world of design with the British
Land Celebration of Design medals. This year’s recipients of the
medals, which is one of the highest accolades in design globally,
will be announced in September.
DESIGN IS FUNDAMENTAL TO
EVERYTHING THAT BRITISH
LAND DOES.