Central Working Victoria is designed to host over 500 entrepreneurs
and businesses of all sizes, within a refurbished Victorian electrical
substation. Designed by Kinnersley Kent Design, one of London
and Dubai’s most prestigious design studios, the new hub
anticipates the needs of the modern startup community with an
all-inclusive hospitality-first approach.
Catering for a group that rarely conforms to a nine-to-five routine, a
chill out room is available to provide rest and relaxation, as well as
a 70-seat auditorium to accommodate visiting lecturers from the
tech and creative industries. Split across three levels, the flexible
work areas include drop-in desks, private offices, phone booths for
private calls, a members’ lounge, and a variety of meeting spaces
from formal boardrooms to more relaxed huddle rooms for stand-
up meetings.
Central Working Victoria is one of the latest sites designed by
Kinnersley Kent Design in partnership with Central Working.
Other recently completed sites including Reading and Slough,
with more coming soon. By following Central Working’s design
ethos to create spaces that accommodate modern businesses
and promote collaborative communities, Kinnersley Kent Design
deliver interiors identity that can flex across diverse locations with
sensitivity to different buildings, whether they are new builds or
refurbished, listed sites. By tailoring the design to each location,
Kinnersley Kent Design creates designs that are unique to each
site while also recognisably Central Working, with private offices
that can be opened to the wider community with double strength
doors, break-out spaces to encourage mixing between members
and auditorium facilities that provide members with free-to-use
venues for community events.
Jill Higgins, partner at Kinnersley Kent Design, said: “The
design challenge was to create a creative strategy for Central
Working’s interiors, developing principles that can be applied
and adapted to different locations. The aim was to create a sense
of consistency while enabling each club to have a unique look
and feel. The interiors identity is designed to work across a very
diverse range of sites, offering the flexibility to reference each
club’s locality and specific building, whilst creating spaces that
are identifiably Central Working. Alongside establishing a clear
identity for the brand, the design also had to complement the
wide range of different businesses and members. The result at
Eccleston Yards is vibrant yet understated aesthetic with a strong
sense of context and place, unique to Central Working.”
Grant Powell, Managing Director at Central Working, commented:
“We’re proud to be supporting the growing business community
in Belgravia through our collaborative new campus at Central
Working Victoria. From day one, Kinnersley Kent Design
recognised that our brand of design hinges on delivering spaces
that accommodate the diverse needs of our members while
encouraging a collaborative atmosphere. Kinnsersley Kent
Design were able to look at the design features that have become
Central Working staples, such as flexible private office space that
can be opened to the wider area to encourage collaboration, and
matched this with an innovative approach to transform an old
electricity substation into the idea community environment for
the modern business.”
CENTRAL WORKING VICTORIA IS
DESIGNED TO HOST OVER 500
ENTREPRENEURS AND BUSINESSES
OF ALL SIZES, WITHIN A REFURBISHED
VICTORIAN ELECTRICAL SUBSTATION.