THE SCIENCE, THE STYLE,
AND THE SUBSTANCE
- BEHIND VEKA GROUP’S
NEXT GENERATION
VERTICAL SLIDER
Renowned PVC-U systems supplier VEKA Group has unveiled the
industry’s ‘next generation’ Vertical Slider.
Marketing Director Dawn Stockell explains: “We’re thrilled to bring
the Imagine Vertical Slider to market because we absolutely believe
it is the most technically advanced Vertical Slider product out there,
giving VEKA Group customers a real sales edge in an area of genuine
industry growth.
“This product has been years in the planning, to ensure its intelligent
design combines form and function. Along with stunning good looks,
it includes a myriad of innovative features for simple fabrication,
easy installation and flawless operation.
“I think one of the most exciting features for fabricators is the fact
that the outer balance chamber is co-extruded in black, which means
there’s no need to mask and paint. Time is saved, quality defects are
reduced and the finish is more durable and professional. It offers
a perfectly co-ordinated colour and texture for homeowners who
specify combinations such as Anthracite smooth on the exterior and
White woodgrain on the interior.
“In a relatively flat market, Vertical Sliders are positively bucking
the trend. Market research shows that sales of Vertical Sliders to
the home improvement market have increased by 32% to now
take 10% market share of frames at 443,000, with this figure
predicted to keep rising. Fabricators of the Imagine Vertical
Slider will be in a dominant position to take advantage of this
exciting high value, high growth market.
“VEKA Group is well known for making it simple and
straightforward to fabricate and install any new product, with all
the technical support you could possibly require, including four
dedicated Technical Service Engineers available to customers
across the country, and I’m looking forward to seeing more
and more customers benefit from adopting this exciting and
versatile new Vertical Slider.
“I can’t wait to hear the feedback as it makes its way into ever
more varied projects.”
Contact VEKA Group to request more information about the
Imagine Vertical Slider. Email [email protected] or call
01282 716611.
“The Imagine Vertical Slider also offers two choices
of cill, (stub or 200mm), a new ‘invisible’ approach
to coupling windows, a stunning sculptured finish
on both sash and outerframe, as well the option
of timber-like mechanical joints. In fact, there are
more clever features than I could possibly list
here, which illustrates the amount of work and
valuable customer feedback that has gone into its
development.
“It goes without saying that the Imagine Vertical
Slider meets all the expected industry quality
accreditations for strength, security and weather
performance, but – perhaps even more reassuringly
– it has also passed the rigorous testing demanded
by VEKA Group’s own in-house quality team.
“It’s available in 14 colours from stock, meaning
you can offer your customers enviable lead times,
and has been created to work with a choice of ERA
and Caldwell hardware.