How do companies use the Certification Mark in their marketing
efforts and does it help them answering the consumer demand?
The asthma & allergy friendly ® Certification Mark helps companies
breaking through the clutter by differentiating themselves from
the competition with the best quality products and supporting
their claims with independent third-party Certification. A recent
consumer survey shows that:
• 96% of “allergy-aware” consumers reported that they are
sceptical of manufacturers allergy claims
• 88% of these are more likely to buy a product with an
independent third-party seal of approval.
A recent report from the Harvard Joint Center for Housing Studies
in the US highlighted that homeowners want to take greater action
to address healthy-home issues and indoor air quality. However,
consumers face obstacles such as lack of trustworthy, clear, and
actionable information. Our Certification Mark helps consumers
make better buying decisions. Securing a third-party certification
demonstrates to consumers that manufacturers are invested in
producing high-quality products that are independently validated.
With people becoming a lot more aware of Asthma and Allergies
in the home have you seen much of an increase in companies
looking to get this Certification?
When Architects and Interior Designers are working on a new
development how vital is it that they take this Certification into
consideration when sourcing the companies to work with on
their projects? Asthma and allergies are now a worldwide health issue with an
estimated 235 million people currently suffering from asthma
World Health Organisation (WHO). These numbers are increasing
and with it an awareness of the importance of a healthier indoor
environment. The consumer-driven health and wellness movement
has influenced high-end global manufacturers to develop healthier
products for their consumers in order to answer this market
opportunity.
Consumers are becoming increasingly aware of the products they
are bringing into their home from electronics to flooring or the
paint they put on their walls. With modern home becoming more
sealed it is vital that we reduce the pollutants we introduce into
our home. Indoor air is over 5 times more polluted than outdoor air. The number of companies seeking asthma & allergy friendly ®
Certification is steadily increasing over the past few years and there
are now over 200 asthma & allergy friendly ® CERTIFIED products
from global companies such as LG, 3M, Tarkett, True Value, Crown
Paints, Dyson, Delonghi, Ingersoll Rand and Benjamin Moore.
CERTIFIED
asthma and allergy friendly™
Architects and interior designers need to consider the indoor
environment not only from an aesthetic or sustainable perspective
but also from a health-based one. They have a responsibility to
provide high-quality, sustainable products that contribute to a
healthier indoor environment. The asthma & allergy friendly ®
certification is a trusted mark that allows specifiers to rest assured
that they are sourcing high quality, rigorously tested products
from a company that has gone the extra mile to innovate and
add value. With increasing number of individuals suffering from
allergic disease, there is a moral obligation on specifiers to build
the healthiest indoor environment with high-quality products.
This will also have the added benefit of building trust with their
consumer base and raising awareness for a growing problem.
allergy
standards