Archetech Issue 39 2018 | Page 92

TRENDY PRODUCTS Trendy Products has been a well-established e-commerce furniture retailer for over 12 years. Our online shop was born from a love of modern furniture, interiors and wanting to share our passion for having a lovely home. Following years of visiting European trade fairs and building strong relationships with some of Europe’s top furniture brands we have developed a wide selection of contemporary designer furniture ranging from mid to high end prices. Company owner Karen Bucceri had spent many years developing businesses both in the UK and Italy so her expertise combined with a love of all things interiors was the perfect match to create Trendy Products. Based in Italy Karen is right on the forefront of the latest trends from Italian brands and frequently visits neighbouring countries in Europe to find the newest luxury designs to bring to the UK. The really special feature of the showroom is the digital concept. With over 10 years’ experience of working in the digital world of retail, we wanted to bring this into our new home and give our customers the opportunity to shop our website directly from the showroom using large screens, tablets and digital advertising. Whether our customers want to browse the website in the showroom independently in our website experience area or take a seat on our fantastic bestselling Fama Spanish sofa, with the guided help of the team to shop the website on our big screen TV’s we’ve got the digital side covered. It’s not just a place where you come to shop but where you can sit down, have a glass of wine and go through one of our many designer furniture catalogues. We want to provide a lifestyle experience to our customers and invite them to come in, talk to our friendly team and enjoy the furniture as they would do if it was in their own home. When we reached our 10-year anniversary we decided it was time to do something a bit different and find out what Trendy Products was missing. We know that not all our customers like to shop purely online from the feedback we received, so the natural next step was to open a furniture showroom - somewhere to showcase our designer furniture brands and let our customers feel and touch the products we love so much. We noticed that within our home town of Cardiff there was a limited supply of furniture showrooms that sold furniture like ours, we started as mainly Italian designer based with a big focus on high gloss and crisp style but have developed into so much more covering many contemporary styles within the high-end furniture market. We really wanted to make our showroom different and provide our customers with the experience we want for ourselves when shopping for furniture. We chose the destination of Cardiff Bay to appeal to customers coming from over the Severn Bridge down the M4, as well as clients from the Vale of Glamorgan and more locally in Cardiff. The 5-minute distance from the St David’s hotel and beautiful views from the full width windows in the showroom all add to the experience. We also based our head office right within the showroom so our customers can not only have the great experience of talking to our sales team but also get to meet everyone working behind the scenes making the website, showroom and logistics happen. We really drive team spirit within Trendy Products and everyone within the team shares the same passions to deliver great furniture and a great customer experience. We know that having a website with 10,000 products can sometimes be tricky to navigate and find exactly what you’re looking for, so we have showcased some of our bestselling furniture pieces in the showroom. However, you can also shop our full range by using either the digital concept shopping experience or sitting with the team to go through the catalogues. Our team have all been individually trained to know everything about our products, from the material and quality to finding what you will love out of the 10,000 items we have on our website. With over 70 brands ranging from living room, dining room, home office, bedroom and everything else in between its so easy to create the complete Trendy Products look in your home. www.trendy-products.co.uk 0345 299 4211 [email protected] Unit 4, Havannah Street Cardiff CF23 7FD Opening hours 9.00am – 5.30pm Monday – Friday 10.00am – 5.00pm – Saturday