A new way to get to know Schlüter-Systems, this unique asset aims
to give architects and specifiers across the UK an innovative insight
into the company. Through use of a VR headset, individuals can
engage at will, delving in and out as they wish and co-ordinating
their own experience of the premises and products. The tour
was developed in conjunction with specialist photographers and
leading providers of Google 360 Virtual Tours, Striking Places,
who have previously produced tours for the RSPCA, Kwik Fit and
Westminster Abbey amongst many others.
“Architects are courted by hundreds of manufacturers a year, many
of whom take similar approaches to attracting their attention,”
says Joachim Backes, Managing Director for Schlüter-Systems
UK, “We wanted to explore a more engaging avenue, knowing
that these creative professionals like visuals, product interaction
and to explore a company at their own convenience. Our VR tour
addresses all of these concerns and allows them to gain a more
rounded and accessible impression of what Schlüter is about than
they would from standard digital resources.”
Schlüter-Systems’ portfolio consists of waterproofing and wetroom,
underfloor heating, profile and balcony and terrace solutions – the
majority of which go unseen within a finished tile or stone project.
The company’s on-brand UK premises are designed to bring these
often-invisible products to life through images, displays and semi-
concealed installations.
A TourDash interactive overlay version of the tour, providing extra
information on its different elements, can be accessed via desktop,
laptop, tablet and phone.
Schlüter-Systems Ltd would love to share its VR experience with
architects and specifiers and is keen to gain their feedback on
this new experience. To request a free, specially branded Google
Cardboard headset, call 01530 813396, email [email protected]
or fill in the form at www.exploreschluter.co.uk.
Amongst other applications, the VR version of the tour is anticipated
to add a new interactive facet to Schlüter’s CPDs. By gaining virtual
access to Schlüter’s Application Gallery, which contains ‘pods’
simulating various different rooms, CPD attendees will quickly be
able to put Schlüter’s solutions into context. With one of Schlüter’s
expert advisors on-hand to answer any questions, this