WORDS: Steve Birch, Sales Director, Vogue (UK)
‘Hot Topics’
with Vogue (UK)
Most consumers will only buy a radiator or towel warmer one to
three times in a lifetime and therefore now consider it a luxury
purchase for the home. Becoming more comfortable to explore
the advantages of bespoke heating design, models which are
luxurious and non-specific to a certain room are performing best
right now.
Offering endless styles and combinations to heat the home, pre-
mium design radiators and towel warmers are now available with
integral fold-away storage rails, practical mirrors and remote con-
trol function to ensure the height of convenience and utility.
The introduction of atypical materials and finishes has also be-
come the latest look in interior fashion, compelling the need for
more unexpected, advantageous heating design at the higher end
of the market. Helping to create a minimalist aesthetic, metallic
finishes are elevating contemporary heating designs for the bet-
ter, welcoming new finishes like brushed and bright nickel or an-
tique copper or brass as a point of difference.
This desire has also led to developments in texture, allowing home-
owners the opportunity to move away from the standard smooth,
highly polished chrome aesthetic. The market now offers a choice
of matt finishes and tarnished effects to choose from, and for the
height of contrast, homeowners can combine this style of rail finish
with an integrated flat panel radiator in granite or coloured glass.
This is a great way to give your customers a sense of personal style,
as well as move away from the standard white finish to create a
heating solution suited to any décor, interior or individual.
By taking a more advisory role with your client, you can focus on
design creativity and service as this will help achieve a positive
outcome for all. For instance, selecting the right finish and mate-
rial is just as important as style; you need to make sure the model
chosen co-ordinates with the fixtures and fittings already in place
and plays to the modern homeowner that yearns for high atten-
tion to detail.
Vogue (UK) - www.vogueuk.co.uk - 01902 387 000
From left: SEQUEL V Copper Radiator, COMBY Dryer, VINTAGE Antique Bronze Towel Warmer.