A world of innovation
for a world of change
Celebrating an impressive 32 years, kbb Birmingham,
the UK’s largest and most established kitchen, bedroom and
bathroom event, returns to the NEC, Birmingham from 4th – 7th
March 2018.
Following the success of last year’s theme, Future, kbb contin-
ues to forecast forthcoming trends and challenges facing the
UK kbb community, identified by content partner, AMA research.
Bringing you a world of innovation for a world of change. The
four trends are:
1.
Society: Evolving customer behaviours alter the
meaning of lifestyle design, e.g. DIY conscious early adopters
outsource cutting edge design and smart space innovations
fuelling the installer skills shortage
2.
Smart technology: Be it future or fad, ‘smart’ is cre-
ating new possibilities for those on both sides of the debate,
e.g. virtual reality transforms showroom buying behaviours and
voice recognition modifies our use of space
3.
Disruption as opportunity: ‘Disruptors’ change the
construction landscape, heralding new design opportunities,
e.g. uncertainty surrounding Brexit stimulates house price
stagnation driving a growing refurbishment market fuelled by
mature, equity-rich homeowners undertaking big ticket kitchen
and bathroom projects
4.
Materiality: UK consumers demand higher quality
products and materials, e.g. worktops continue to dominate the
kitchen furniture market driving innovation and diversification
in the surfaces sector
The Innovation Awards, in partnership with blum, aim to discover
brands that are producing products, methods and ideas to help
shape the future of the industry. The award entries will be judged
by an esteemed panel of judges including kbb’s Brand Director,
Joel Butler - winners will be announced at the show.
This year’s kbb Retail and Design conference will provide practical
advice to grow businesses in a world of change. Combining topics
such as; How to... survive a recession and come out stronger, How
to… design the 4G bathroom, How to… keep up with the latest ma-
terials and colours, plus much more.
Kbb Birmingham 2018 sees the return of great British companies
along with new international exhibitors including, Smeg, Sensio,
Perrin & Rowe, Villeroy & Boch, Crosswater, Karonia, Caple, Franke,
Nolte, Blanco, Samsung, Dansani and Blum.
Brand Director at kbb, Joel Butler commented, “I’m really looking
forward to another successful year at kbb Birmingham, and par-
ticularly how the community will explore and learn from this year’s
theme. We’re welcoming a range of new and returning exhibitors,
all of which will showcase a high calibre of products, methods and
ideas. I would recommend visitors try and spend more than one
day at the show.”
Join the conversation with 16,000 industry buyers.
Visit www.kbb.co.uk for further information.