Archetech Issue 27 2016 | Page 108

Creating Beautiful Perimeter Hoarding Using the hoarding on the perimeter of your project to advertise, enhance and inform is nothing new. However, with the latest technology and extra-wide printing presses, the cost to clad your existing hoarding with high quality graphics, has been reduced quite considerably. Archetech - Page 108 When Spiral invested in their latest flatbed press, they had printed hoarding in mind. The sheer size of the print bed, and production speed, means they have expanded capacity, increased production speed and reduced the cost to the enduser. However, it’s not just the cost of the hoarding, it’s how it looks… Spiral Colour Print have a unique approach to hoarding graphic production, from print finishing to installation. Their workforce is a blend of print finishers-cum-fitters, which means they have a cohesive workflow from production to installation. They also produce detailed Adobe InDesign diagrams in scale so that designers can see their designs take shape in reality, rather than a perfectly flat and false design canvas. Pre-press manager David Davies and Production Manager Jason Carpenter, work with designers to ensure their work is successfully reproduced in the high resolution print process, and discuss requirements with designers before production takes place. Designers are encouraged to develop their ideas, with a number of different ways of presenting hoarding graphics now being implemented. Gold and silver metallic vinyls, viewing apertures incorporated into designs as well as 3D block lettering being used in recent projects. Spiral Colour also produce and install bespoke wall coverings, wallpapers together with unique vinyl graphics to complete the branding project internally. Both old and new buildings have seen the Spiral installation team create some excellent wall-art on their walls over the last eight years, and there’s more to come. Their commitment to work with designers to fulfil a complete branding solution is evident in their growth over the last ten years. A free site survey is offered which allows Spiral to offer experience and expertise, and work with all to create superb looking graphics within budget. Call us on 01625 435130 Email: [email protected]