Archetech Issue 26 2016 | Page 50

JIS Europe Ltd JIS Europe Ltd is the original supplier of stainless steel towel rails to the UK bathroom industry. Where we led others inevitably followed. Speaking of the reasons why we chose to manufacture our range of towel rails from stainless steel is Marketing and Design Director, Claire Wilkinson. why this was and he said that the rusted ones were chrome plated whilst the others were manufactured from stainless steel. I surmised that if this had happened to me it had happened to others. It was a pretty pivotal moment.” There are many benefits to stainless steel, firstly being that it will not rust, flake or corrode. This becomes even Equally as important, especially in today’s climate, is that the manufacturing process for stainless steel is ecologically sound. Stainless steel is 100% recyclable in itself and is manufactured from over 90% recyclable product. Furthermore there are no harmful chemical plating processes involved in its manufacture. Archetech - Page 50 There are many benefits to stainless steel, firstly being that it will not rust, flake or corrode. “We were looking at various business opportunities and had decided on ladder towel rails as it was an emerging growth market. Whilst I was in the midst of the initial design process, I had a number of bathroom accessories in my bathroom and I had noticed that some of them had pitted and rusted whilst others of the same age where still pristine. I asked my husband more important when you consider the very nature of the bathroom, wet, damp and steamy. It is a long lasting, hard wearing product, small scratches can be polished out and it is easily maintained with water and a micro-fibre cloth. It can be utilised in all systems including open. Its practicability is its first and foremost benefit. There are many others. It has a deep lustrous appearance making it aesthetically pleasing. We supply our entire range in both a polished and brushed finish. They are quite different in appearance and open up the bathroom to both a more traditional and modern aesthete. Stainless steel is hygienic and easy to maintain. It is utilised in both commercial kitchens and hospitals throughout, where its hygienic qualities have long been recognised. It is a hard material to master, in that it needs to be well manufactured from the off, there are no plating processes to cover up shoddy workmanship. Being the forerunner we have mastered our product and are proud to offer a 25 year guarantee. Our customer service is second to none, we hold vast stocks and offer a 24 hour turnaround service on all orders placed before midday. To summarize, practical, long lasting, ecologically sound, aesthetically pleasing and hygienic. Please visit our website, www.sussexrange.co.uk with its extensive range of gallery shots or call our friendly staff on 01444 831200.