Integrating cutting-edge
technology with modern
industrial design
Studio Octopi, the architect firm leading
the C-Space development, has praised
Electric String’s creativity.
Blending stunning aesthetics with the
latest technology is one of the biggest
challenges facing interior designers today.
“Throughout the process Electric String
was creative in suggesting kit that was
both appropriate to the project’s aesthetic
and innovative. Production of information
and attendance on site were all exemplary.
We would have no hesitation in putting
them forward for future projects with the
practice.”
When global marketing agency
MullenLowe Group moved into its new
headquarters at the C-Space building - a
converted carpet factory in the heart
of East London’s Tech City - it required
an audio visual solution that not only
delivered cutting-edge technology but
integrated with the office’s modern
industrial design.
Electric String, the Yorkshire and Londonbased integrator of bespoke audio visual
systems, provided a fully integrated
solution that not only exceeded the needs
and expectations of MullenLowe Group –
which counts Unilever and the Post Office
as its clients - but resulted in a top industry
award for the project.
Teaming up with technical partner
Crestron, Electric String provided a system
that would improve audio and video
quality, streamline the process of editing
interactive content and enhance working
practices, all within a very challenging time
frame.
It includes a fully-scalable audio
distribution system (Crestron SWAMPI24X)
that delivers high-output audiophile
sound quality to every room with reduced
cabling, low power consumption,
advanced DSP and integrator-friendly
setup, and a 32x32 Crestron DigitalMedia
Switcher, offering ultra-fast digital video
and audio switching, and lossless HD
multiroom signal distribution, for all types
of AV sources.
Other features included SAROS pendants
for speakers with the central control
achieved with a PRO3 processor, full
control of lighting and blinds within the
boardroom from a mini iPad located on a
desk mounted launch port charging cradle
and Cameo keypads in meeting spaces.
Chris Romer-Lee, director & co-founder of
Studio Octopi, said: “Studio Octopi worked
with client Mullen Lowe Group on a sixmonth programme to deliver a 46,000sqft
CAT B fit-out on time and budget. The AV
installation was extensive and complicated
because of the various agencies all coming
together in one building.”
Electric String was presented with the Best
Corporate Installation Award in the annual
Crestron Integration Awards, a celebration
of amazing projects featuring Crestron
technology at the 13th annual Integrated
Systems Europe (ISE) show in Amsterdam
in February 2016.
www.electric-string.com
[email protected]
0148 232 0338