All the marble finishes at
Watches of Switzerland’s
flagship store at 155
Regent Street, London,
were supplied by Reed
Harris Architectural
Reed Harris Architectural
Celebrates SBID Success
Leading residential and commercial tile
James Reed, Sales Director at Reed
was fabricated under Reed Harris
supplier Reed Harris Architectural has
Harris Architectural, says: “Callison and
Architectural’s supervision in Italy prior
been celebrating after one of its projects
Watches of Switzerland had a very clear
to being shipped to London for delivery
won a coveted SBID (Society of British
image of what they wanted to achieve so
to Regents Street.
and International Design) Award.
that gave us real direction for the stone
selection. We did two trips to Carrara
James continues: “We were delighted
Design practice Callison beat off stiff
in Italy to choose the actual marble
to have been able to play a part in the
competition to win the Retail Design
slabs and to allow everyone to really
creation of this iconic, luxury retail
Award for Watches of Switzerland’s
understand and appreciate the stone
store and were thrilled to see Callison
flagship store at 155 Regent Street,
prior to fabrication.”
recognised with this top industry award.”
Dorchester Hotel, London, at the end
The showroom, which displays the
Voted for by a panel of industry experts,
of November. The three-storey, 17,000
largest selection of watches in Europe
the SBID awards aim to recognise, reward
sq ft retail outlet features luxury marble
from an array of premium brands,
and celebrate design excellence across
finishes from Reed Harris Architectural,
features Isola Calcatta marble flooring on
14 categories. Reed Harris Architectural is
who worked closely with Callison and
the lower level to create a sophisticated,
dedicated to providing a comprehensive
Watches of Switzerland over a 10-month
light and bright space, while upstairs,
and professional service to architects,
period to provide stone of the very
smoky marble floors provide the
interior designers and contractors
highest quality.
backdrop to a VIP lounge. All the stone
specialising in both commercial and
London, at an awards ceremony at The
Page 145 - Archetech
residential projects.