Archetech Issue 22 2016 | Page 54

IDS showcase at KBB Live for the 6th consecutive year Since 2010, IDS have been showcasing their products at the KBB Live show in Birmingham. Now, for their 6th consecutive year, IDS are back and preparations for their 2016 stand are now fully underway. IDS are taking a major stand with a large display area, occupying one of the largest stands at the show. With a custom-built exhibition stand costing an estimated £100k, the stand will span across 2 floors and is set to include an exhibit space for IDS’ vast selection of sliding doors and storage solutions, a balcony and coffee shop. IDS have made preparations to have interactive elements present throughout their stand in the form of a touch screen presentation and large display screen with a live Twitter Wall, IDS are sure that these interactive additions will create an enhanced user experience. Andy Russell, IDS’ Managing Director, commented on the preparations for the 2016 show, “The KBB 2016 exhibition is a crucial part of the next 2 years for IDS, planning for the stand and accompanying marketing began in January 2015. With our 2016 KBB stand we’re aiming to meet the needs of Bedroom retailers, house builders, buyers and specifiers within the Leisure industry alongside other diverse potential opportunities. And as always we’ll be using the show to reveal our latest cutting edge designs to all our valued clients. It’s rare for a company within the bedroom sector to have an exhibition stand so extreme in size and capacity of products and what we have planned for KBB 2016 is simply mind blowing, with the confidence gained during the last 18 months, linked to an exciting marketing strategy, it’s our intention to showcase our company as well as the many exciting products and solutions we manufacture.” KBB Live began in 1985 and presents exhibiters with an opportunity to showcase the best of Kitchens, Bedrooms and Bathrooms from across the length and breadth of the UK. The show has grown enormously in size from its beginnings, now with over 400 exhibitors and occupying the Birmingham NEC exhibitor center, the KBB Live 2016 show promises to be bigger and better than ever. The KBB Live show runs from 6th – 9th March 2016, the tickets are free. For more information and the latest updates on IDS follow us on Twitter and Facebook. Keep your eyes and ears peeled for more details of our Twitter Wall along with the hash tag for you to use on the day. www.interiordoorsystems.co.uk