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Building the ‘Lusail City’ in Qatar
Launched in December 2016, the campaign
promotes the ways in which Volvo CE is
helping to drive a more sustainable future.
The campaign is supported by a series of
short films, profiling Volvo CE customers
using Volvo machines in an array of innovative
construction projects, which are helping
to ‘build the world we want to live in’. “This
may be an ambitious statement, but it is one
that brings alignment and purpose to Volvo
CE’s sustainability ambitions,” said Martin
Weissburg, member of the Volvo Group
executive board and president of Volvo CE.
The first film in the series featured the
ICEHOTEL in Northern Sweden. In biting
temperatures, which can reach as low as
-40ºC, Volvo CE machines are captured
helping to rebuild the iconic hotel, using ice
harvested from the nearby Torne River.
The second episode takes Volvo CE to
the north of Doha, Qatar, where the new
sustainable Lusail City is being built. In
temperatures reaching up to 50ºC, over 240
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Construction Leaders • May 2017
Volvo machines have been hard at work –
enduring 24-hour days, based on a three-shift
cycle – building a town designed to support
250,000 residents.
STATE-OF-THE-ART LIVING
Part of Qatar’s ‘Vision 2030’– which aims
to transform the Middle Eastern state into
a society capable of achieving sustainable
development by 2030 – Lusail City represents
an ambitious vision for the future of Qatar.
Turning this vision into a reality, Lusail is being
fitted with a district cooling system, featuring
175km of piping – making it one of the world’s
largest central cooling systems. This will save
an estimated 200,000 tons of carbon dioxide
emissions annually, limiting the harmful effects
on the ozone layer. Moreover, a 24km waste
pipe is being laid undern