Marketing
cal listing, but it also affects how
Google ranks your site.
Remember that Google will use all
of the information that it finds online to rank the relevancy of your
business’s webpage.
cur, even if you have not claimed
them. This can happen due to
Google’s verification process. If your
business does end up with multiple
listings and a single physical address, Google could penalize you
because you are not accurately representing your real-life business. To
avoid such a problem it is important
that you consolidate all of your local
listings.
Consistent and accurate information
will help the search engine’s crawlers associate your Google+ Local
listing with your business and its
website.
To do so all you have to do is claim
all of your listings and move all of
your enhanced content into a single listing, then delete the remaining listings.
Some of the things that often lead
to inconsistencies across the web
can include a change of address,
altering of a business’s name and
even a change in the telephone
number’s area code.
Keep in mind that you may have
multiple Google+ Local listings if
you have multiple physical business
locations.
Always make sure that all of your
business information remains
consistent across all of your webbased platforms.
Avoiding multiple listings
Another potential problem to be
aware of has to do with claiming
your listing.
It is against Google’s policy for a
business to have more than one
Google+ Local listing if there is only
one physical location.
Multiple listings will sometimes oc-
Choosing a category
Google Maps will offer your business the ability to categorize itself
on their pages.
These business categories make it
easy for online searchers to find
your business based on the type of
services or products that you offer.
Google will provide you with a list
of pre-defined business categories
to choose from.
Dojo Digest • April 2014
63