April2014.pdf April 2014 | Page 6

continued from page 4 But there is a catch (there always is, right?) to be good. Building a great sustainable business takes work. It takes planning, systems and programs that serve your students. It takes time. You don’t “double your business in 30 days”. And what about the owners that follow this service based system? Owners like Professor Beliso, John Cassidy, John Bussard, Fred DePalma, and Dave Wheaton have all built million dollars, in some cases multi-million dollars business that will be around for decades. There’s a shift happening in martial arts these days. One side is pushing short term, fast buck thinking that hasn’t worked in 30 years. The other is showing us how to build a business that serves our students and community, and one that we can be proud of. If you’re interested in the “service” model of running a martial arts business, there will be a whole bunch of like-minded people attending the “M.A.I.N “event convention in Clearwater this May 1517. Come down and rub shoulders with the “new leaders” of this great profession. You’ll be glad you did. Randy Reid Randy Reid is a 6th-Degree Black Belt and the founder of DOJO Digest. He started Karate America in 1984 that grew to become the largest cha