proven itself time and time again
to be very effective. But for us, we
choose to say things like, “If you
want to feel good and achieve your
fitness goals, then our fitness kickboxing program is right for you.”
Can you see how this type of copy
might be more in line with the values promoted at a family-oriented school?
We also share the benefits of training in the
martial arts, planting
seeds to possibly convert them over to that
program. Most agree
that a martial arts student has a greater student value than the
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Dojo Digest • April 2014
fitness based one. In some cases
people choose to do both programs.
So before you choose to implement
a fitness based program, or any program for that matter, make sure it
is in line with your core values and
the vision of your business. Be ever