Owners Corner
Do You Remember
The Time?
D
By Brannon Beliso
o you remember the time
a little over a decade ago
when Tae Bo was all the
rage? Martial arts schools everywhere were adopting some form
of this popular fitness trend. Back
then they called it things like cardio
kickboxing, cardio karate, and aerobic kickboxing. There were school
owners who completely abandoned
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Dojo Digest • April 2014
their traditional martial arts curriculum to accommodate the people
lining up and out the door to take
classes. Many of them believed Tae
Bo was the proverbial cash cow for
the martial arts industry, and they
were going to ride it all the way into
retirement.
Fast-forward to today and there is
barely a trace of this once popular