How The Right Products , Right
People , And Right Promotions
Added $ 13,139 In New MRR !
Mark Richter , President And CRO , iStreet Solutions
In today ’ s landscape of competitive MSPs and MSSPs , it ’ s imperative to differentiate yourself with better products , better solutions , and also better messaging . Mark Richter , President and CRO of iStreet Solutions , knew this . That ’ s why he invested much of his time to separate his business into three unique solutions .
Mark says , “ My first step was to make a Venn diagram featuring our unique business services that our clients were asking for . Those include cloud services , cybersecurity , and applications and file hosting .”
Next , Mark sufficiently trained his team and provided proven products to make his veteran-owned MSP stand out in each of these critical-need areas .
“ Our fully staffed private cloud solutions business is called Freedom CloudTM . Our security-first cybersecurity and MSP approach is known as Freedom ShieldTM . Finally , Freedom FileTM is our applications and hosting business . Even better , our simplified organization goes perfectly with our new branding message : ‘ IT experts treating each customer to a VIP experience .’”
3 Freedom-Branded Solutions That Brought More Freedom To His End-Users
iStreet Solutions ’ Freedom CloudTM focuses on application hosting offered as a Software as a Service ( SaaS ) subscription , which allows businesses to run their business applications . Mark ’ s fully staffed private cloud solutions are SOC 2 compliant , which offers security ; data protection ; and 24 / 7 monitoring , service , and support . Freedom CloudTM provides a powerful answer to meet the demands of modern organizations seeking to grow and innovate into the future .
Freedom ShieldTM is Mark ’ s continuous risk management cybersecurity solution , which addresses today ’ s three main threat vectors . To identify potential threats , they use vulnerability scanning , penetration testing , log management , and phishing and cybersecurity training . To control such risks , Mark protects his clients with privileged access , endpoint protection by Deep Instinct , a 24 / 7 SOC from Blokworx , and email security solutions by Avanan . iStreet Solutions also uses Cisco Umbrella and Cisco Duo for two-factor authentication .
Finally , Freedom FileTM is their SaaSbased file synced for business application hosting . Their comprehensive and affordable hosting services solve connectivity issues and server space problems for their clients .
By Conducting 109 QBRs And Upselling Their Freedom ShieldTM Package , They Closed $ 13,139 In MRR And $ 155,724 In Total Revenue !
Mark Richter hired Imran Lakhani this year as his Director of Marketing and Sales Operations . His first impressive accomplishment was putting together a masterful plan to consistently connect with all 157 of their customers utilizing multiple touchpoints .
First , their appointment setter scheduled over 100 quarterly business review ( QBR ) appointments . Next , Imran sent out a marketing package that was inspired by Robin Robins ’ Shock-And-Awe Box . “ All told , we scheduled 109 QBRs , which resulted in a $ 13,139 increase in MRR and $ 155,724 in total revenue !” Imran says .
Generating 6 Appointments , A New Client , And $ 10,356 In The Pipeline From Doing The Aspirin Campaign RIGHT
After riding the success of promoting their cybersecurity initiative during their
QBRs , Mark decided to go back to the well of what has worked for him . Prior to the pandemic , he had great success with Robin ’ s Aspirin Campaign .
Like clockwork , every week they sent out 50 letters and followed up with three phone calls , three emails , and LinkedIn connections . And because iStreet Solutions had been regularly sending out printed monthly newsletters to existing customers and their farm list , people were more likely to open and read the Aspirin letter .
Mark says , “ From this first direct mail campaign , we generated seven appointments and closed one new client with an annual recurring revenue of $ 4,632 . From this single campaign , we now have $ 10,356 in MRR opportunities in the pipeline .”
With The Right IT Solutions Paired With The Right Marketing , The Future Looks Bright For iStreet Solutions
Imran was initially skeptical that they could produce substantial results from Robin ’ s marketing . He ’ s since had a change of heart . Imran says , “ Everything we learned at Robin ’ s Rapid Implementation Workshop that we ’ ve implemented has been working ! We ’ ve experienced wins big and small . Now , we just need to scale to see even bigger results !”
After implementing Robin ’ s marketing strategies and campaigns and earning $ 13,139 in MRR , $ 155,724 in revenue , and $ 10,356 worth of MRR in the pipeline , the future of iStreet Solutions looks bright . From their achieved results , they are currently crunching numbers for a five-year projected growth plan .
10 Big Red Media | A TMT Company