the way the other person wants to
receive it, you’ll be that much more
effective as a leader. It proved to
be highly effective and honors the
way different people learn and make
decisions.
“What was interesting is that over the
course of my career, I had already built
this skill. I was really good at picking
people for certain positions that matched
their hard wiring; they will stay in those
positions longer when you do that,”
conveyed Lisa. “I applied that particular
skill to a new element in my business.
I began to show business leaders how
they can align the work with who you
are—because when you do that it is not
work—and I also show them the systems.
Then, it’s all automated.”
When you add automation and
systematization, you create repeatable
processes and efficiencies. Lisa
can even help people systematize
their networking process. Business
people attend networking events and
often collect a “graveyard” box of
business cards from other networking
professionals.
When you meet with somebody at
a networking event, that is only one
touch point. She suggests that before
you leave the networking event, send
each new contact a note card. Three
days later, they will receive your note
card in the mail and you will again be
at the top of their mind, which is the
second touch point. When you get
back to your business, connect with
them on social media. You now have
created three touch points with the
people you have met, and expanded
your network. Social media keeps
you in the loop with your contacts,
informing you of birthdays, career
changes, and anniversaries, all of which
are opportunities to reach out and stay
in touch.
DISCOVERY SESSION
Excellerate Associates offers what
they call a discovery session. Business
owners get clear on their direction,
put all of the moving pieces of their
business together and determine if
business coaching is right for them
22 | Eydis Magazine
before they dedicate the time and
resources to the process.
“We review their AcuMax Index so they
can see and we can see how they are
hard wired,” describes Lisa. “There
are a lot of great business owners who
end up getting stuck in business. They
are trying to grow, they don’t have the
right structure or systems, or they are
struggling with putting together an
effective team.”
The assessment makes a clear
distinction in the hard wiring of the
individual. It reveals who you really are.
You were born with these traits, they
emerge at about the age of two, and
stays with you your entire lifetime. It
will reveal the environment where you
will best thrive.
With this information, Excellerate
Associates can then assist business
owners in building a business model
with which they can be more naturally
successful. This is also helpful when
business owners bring on team
members; it can help them choose the
right people for the right positions.
BUSINESS VISION
Lisa shares her business vision: “I
believe when business owners are
successful, they give back to nonprofits
and causes. Those nonprofits
and causes go out to help their
communities. Those
communities know
what it is like to be
helped, and, in turn,
pay it forward.” She
continues, “Through
that trickle effect,
I believe we can
achieve global
peace. I stand in my
contribution of global
peace every day
as I make business
decisions.”
Her energy and
conviction around this
goal is contagious.
This engine of
uplifting communities
and working toward
global peace is ignited by business
owners and entrepreneurs because,
as Lisa puts it, “Business owners know
what it is like to take a leap of faith.
They know—genuinely know—what
it means to put yourself out there
and they comprehend that cycle of
reciprocity. They really understand the
spirit of giving back.”
For Lisa, her great business success has
not been an overnight success story.
She certainly did not learn this from her
corporate positions in the health care
industry. This has been a grand journey,
like every entrepreneurial venture.
She reports that she now has more
vulnerability and approachability, and she
realizes that those things are necessary
parts of bold and powerfully effective
leadership. That is what people—her
clients, her team—connect with.
“When you are an entrepreneur, you
have to put yourself out there and you
have to be willing to take bold action
consistent with your contribution.”
If every business owner took action
consistent with their contribution and
showed up every day stepping into their
contribution, we wouldn’t have the issues
we have in the world. People want to
know what they do matters. They want
to make a difference. The reality is that
everyone is already making a difference,
but may not have been informed of how.
Lisa shares a great example.